Kevin Lockett Releases Interactive Content Marketing eBook

51uGBmnBkgL._SX311_BO1,204,203,200_[1]New eBook helps Marketers and Newbies Learn How to Find, Engage and Creating Content from Industry Leaders  

AKRON, Sept. 15, 2015— “Give them [the audience] what they want…when they want it…in the form they want it in!”

Kevin Spacey’s quote kicks off “So You Think You Know Content Marketing” (Lockett Media), a down-to-earth guide that focuses on helping anyone Find, Create and Engage audiences through content marketing.

“I was interviewing Joe Pulizzi from Content Marketing Institute for my “Digital Life with Kevin Lockett” podcast a few years ago and towards the end of the interview, I asked him how could I brand myself better and he told me to write a book!  Kevin Lockett says. “So a few years later, I wrote a (e) book!”

The beginning of each chapter features a quote and a link, from a digital influencer like Pam Didner, Gini Dietrich, Andy Crestodina, and GE’s Katrina Craigwell, different aspects of content marketing including online conversation marketing, digital platforms, mobile strategy, content distribution, social media policy, leadership and more.  Kevin then offers his take on the quotes with his own social media advice or case studies, which also include links to articles, videos and podcasts to add even more insight.

The idea of the interactive nature of “So You Think You Know Content Marketing” came from another former podcast guest, Damon Brown. “Damon’s eBook, “Our Virtual Shadows,” was the best eBook I have ever read, because he was engaging his audience with links within his content. I have never seen anything like that before, “Lockett says enthusiastically. “I was so impacted by his eBook that I knew that if I ever wrote my own, I wanted my readers to have the same experience I had, the first time I read his eBook”.

Interactive as well as diverse, “So You Think You Know Content Marketing” also offers features urban professionals, who are also finding success in the digital arena, but whom are rarely covered in business books.

“If you look at most books about digital marketing or social media, very few, if any, offers case studies or insight from minorities in the digital landscape, so I wanted my eBook to include everybody,” Lockett says.

“So in one chapter, you  might read a thought provoking quote from Moz’s Rand Fishkin, but in another chapter, you will experience a powerful quote from Anthony Frasier from The Phat Startup or read a case study about Black and Sexy TV, on building a video brand online,” Lockett continues.  “There are so many great stories of people of color in the digital space, I felt that more people should be exposed to their stories and learn from them.”

Whether you’re a CEO of a startup, a social media professional, or a person just trying to figure this thing called digital marketing “So You Think You Know Content Marketing” is a fun, engaging read that will help develop your content and engage your audience, which will lead towards greater profits, growth and a better understanding of content marketing.

So what are you waiting for? Start your interactive journey with “So You Think You Know Content Marketing” now!

So You Think You Know Content Marketing by Kevin Lockett is NOW available on Amazon

Listen to podcast interviews from content marketers at or

For interview requests, please email

About: Kevin Lockett: Kevin Lockett is a social media strategist, podcaster, pop culture critic and host. He’s founder of Lockett Media, which helps nonprofits with social media strategy and content and is the host and producer of “The Digital Life with Kevin Lockett”, where he’s interviewers authors, tech leaders and pop culture influencers including ABT ballerina Misty Copland, Time Magazine’s Joel Stein and Forbes’ Zack O’Malley Greenburg. In 2015 he launched Code Akron to introduce urban youth in Northeast Ohio to coding and business of technology. Find him on Twitter @KevinLockett or visit, and his podcast at

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Podcast: James Lopez: The Phat Startup & The Tech 808 Conference (#Tech808 #Bossup)

On the latest Digital Life with Kevin Lockett podcast, Kevin interviews The Phat Startup co-founder James Lopez on:

  • The Phat Startup’s  upcoming Tech 808 technology conference in New York City
  • How the Lean Startup method has a lot in common  Hip Hop
  • The need for diversity in technology
  • Tech 808’s first keynote speaker: Girls Who Code founder,  Resha Saujan  
  • The origin of the term #BOSSUP.

Listen to the full podcast at

Contact if you like to be a guest or sponsorship information.

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Tweet your way to Fifth Harmony!

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Podcast: Maurice Martin (WinslowSoul): Music Licensing, YouTube & SXSW (

On episode #14 of the Digital Life, Kevin Lockett talk to Maurice Martin, lead singer of the rock/soul band Winslow.

With a hearty assist from Little Fish Records & Tinder Box Music, the Akron/Cleveland based band is part of growing number of artists who are using music licensing to find audiences (MTV, NASCAR, Bad Girls Club).

During the conversation, Maurice talks about the band’s experiences at South by Southwest, their love of food, the love they have performing and his thoughts on what special each band member brings to Winslow.

The band also has a popular YoutTube series called “The WInslow Chronicles” and recently scored the music for the Cleveland Browns documentary “Red Right 88”

Click on the link on the top to hear the podcast. 

You can find out more about Wislow at or on Twitter &  Instagram @WinslowSoul.


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Geek Beat Live’s Cali Lewis on Building a Local Tech Community

On this bonus track from the Digital Life with Kevin Lockett podcast, tech queen Cali Lewis discusses how social networking tools like MeetUp and Eventbrite can help build a local tech community.

You can hear the full podcast at You can follow Cali Lewis on orwww.GeekBeat.TV. You can reach Kevin Lockett at

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Podcast: Ben Greenman on Print Journalism vs. Digital Media

On this Digital Life bonus track on Soundcloud, New Yorker editor and co-author of Questlove’s “Mo Meta Blues” discusses the future of newspapers and magazines vs. digital media platforms.

You can hear the full podcast here on iTunes ( or

Follow Ben Greenman at

You can reach at, or

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Mark Cuban Crowdsources For New Dallas Mavs Jerseys

Steve Nash, Mark Cuban and Dirk Nowitzki in the old days. (Glenn James/ Getty).

On his blog recently, Dallas Mavericks’ owner Mark Cuban wrote that he is looking for someone to create new jersey designs for his beloved Mavs for the 2015-26 season.

The idea that the ABC “Shark Tank” star is thinking outside the box and is offering regular people a chance to be part of NBA history is fantastic.

In simple terms, Crowdsourcing is basically  where you ask a bunch of people to help you  solve a problem.

So instead of asking  high-priced consultant to solve your problem, you put out there in the digital universe so anybody, anywhere can help you the find the solution.

 Kickstarter is a form crowdsourcing where regular folks helps people fund their projects. The Boston Bombing was another form of crowdsourcing as people sent their digital photos to the law enforcement to help them find the bombing suspects.

The fact the Mark Cuban is using crowdsourcing to help design his team’s jersey is pretty remarkable.

However there is a catche….no compensation.

Cuban said ” If you think its cool that the Mavs could possibly use your design and you will have eternal bragging rights , then post away. If we really like your design and you , I may even throw in some tickets.”

I think most professional designers would take a job like this pro-bono job for tickets, just because they probably  feel like the “bragging rights” alone could lead to more lucrative designing opportunities.

However, if you are regular basketball fan who likes designing, but is not  business savvy, watching your jersey sell millions, while you only have a few tickets to show for it, might be bitter-sweet.

Look, I’m a big Mark Cuban guy.

Ownership wise the NBA is actually stronger because he brought new ideas and enthusiasm to the league.

In fact,  I wish Cuban would bring this love to game to Cleveland to either buy the Indians or the Browns one day, (especially  if current Browns owner Jimmy Haslam can’t shake his rebate case with the IRS and the Feds).

However as much as I like Cuban and his crowdsourcing jersey idea , here’s hoping that the winner will get something in between a few tickets and the millions the jerseys will make a few years from now.

It would be the right thing to do as well as seal Mark Cuban’s legacy as one of the best, innovative  owners of all-time.

Which could  make him one of the best owners of all-time

Should companies/organizations compensate a person(s) if they crowdsource a problem that could make money?

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