How The Suicide Squad Influenced My T-Shirt Business

So the Suicide Squad comes out this week and being the social media guy in the box and I decided to embrace my love for The Joker and Harley Quinn with T-Shirts.

 Yes T-Shirts! 

One of the great thing about social media and how much you can try new things for free.

So I have been playing with the T-Shirt platform Spreadshirt, where you create a tee and they print and mail the order.

I decided to go with the name Benni Rivers for my store and first tees showed my love for Akron, Cleveland and  the state of Ohio,

followed by a few political T-shirts, including my series of Make Hip Hop Great Again tees.


Pretty soon I embraced my music side with my love for soul ,
…followed by my fondness for Deep House Music. 

…which was quickly followed by my followed a string of pop culture shirts,  including who did Negan kill on the Walking Dead. 


Now comes Suicide Squad, where I  partnered with some designers on some tees.
Am I  the next Kanye West who can sell out T-shirts at a pop up shop?

Probably not but the idea that you can designs tees and make some money is quite fun and appealing.

Be sure to check out my tees and and tell me what you think and if you like’em, place an order.

Posted in Uncategorized | Leave a comment

Kevin Lockett Releases Interactive Content Marketing eBook

51uGBmnBkgL._SX311_BO1,204,203,200_[1]New eBook helps Marketers and Newbies Learn How to Find, Engage and Creating Content from Industry Leaders  

AKRON, Sept. 15, 2015— “Give them [the audience] what they want…when they want it…in the form they want it in!”

Kevin Spacey’s quote kicks off “So You Think You Know Content Marketing” (Lockett Media), a down-to-earth guide that focuses on helping anyone Find, Create and Engage audiences through content marketing.

“I was interviewing Joe Pulizzi from Content Marketing Institute for my “Digital Life with Kevin Lockett” podcast a few years ago and towards the end of the interview, I asked him how could I brand myself better and he told me to write a book!  Kevin Lockett says. “So a few years later, I wrote a (e) book!”

The beginning of each chapter features a quote and a link, from a digital influencer like Pam Didner, Gini Dietrich, Andy Crestodina, and GE’s Katrina Craigwell, different aspects of content marketing including online conversation marketing, digital platforms, mobile strategy, content distribution, social media policy, leadership and more.  Kevin then offers his take on the quotes with his own social media advice or case studies, which also include links to articles, videos and podcasts to add even more insight.

The idea of the interactive nature of “So You Think You Know Content Marketing” came from another former podcast guest, Damon Brown. “Damon’s eBook, “Our Virtual Shadows,” was the best eBook I have ever read, because he was engaging his audience with links within his content. I have never seen anything like that before, “Lockett says enthusiastically. “I was so impacted by his eBook that I knew that if I ever wrote my own, I wanted my readers to have the same experience I had, the first time I read his eBook”.

Interactive as well as diverse, “So You Think You Know Content Marketing” also offers features urban professionals, who are also finding success in the digital arena, but whom are rarely covered in business books.

“If you look at most books about digital marketing or social media, very few, if any, offers case studies or insight from minorities in the digital landscape, so I wanted my eBook to include everybody,” Lockett says.

“So in one chapter, you  might read a thought provoking quote from Moz’s Rand Fishkin, but in another chapter, you will experience a powerful quote from Anthony Frasier from The Phat Startup or read a case study about Black and Sexy TV, on building a video brand online,” Lockett continues.  “There are so many great stories of people of color in the digital space, I felt that more people should be exposed to their stories and learn from them.”

Whether you’re a CEO of a startup, a social media professional, or a person just trying to figure this thing called digital marketing “So You Think You Know Content Marketing” is a fun, engaging read that will help develop your content and engage your audience, which will lead towards greater profits, growth and a better understanding of content marketing.

So what are you waiting for? Start your interactive journey with “So You Think You Know Content Marketing” now!

So You Think You Know Content Marketing by Kevin Lockett is NOW available on Amazon

Listen to podcast interviews from content marketers at or

For interview requests, please email

About: Kevin Lockett: Kevin Lockett is a social media strategist, podcaster, pop culture critic and host. He’s founder of Lockett Media, which helps nonprofits with social media strategy and content and is the host and producer of “The Digital Life with Kevin Lockett”, where he’s interviewers authors, tech leaders and pop culture influencers including ABT ballerina Misty Copland, Time Magazine’s Joel Stein and Forbes’ Zack O’Malley Greenburg. In 2015 he launched Code Akron to introduce urban youth in Northeast Ohio to coding and business of technology. Find him on Twitter @KevinLockett or visit, and his podcast at

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Podcast: James Lopez: The Phat Startup & The Tech 808 Conference (#Tech808 #Bossup)

On the latest Digital Life with Kevin Lockett podcast, Kevin interviews The Phat Startup co-founder James Lopez on:

  • The Phat Startup’s  upcoming Tech 808 technology conference in New York City
  • How the Lean Startup method has a lot in common  Hip Hop
  • The need for diversity in technology
  • Tech 808’s first keynote speaker: Girls Who Code founder,  Resha Saujan  
  • The origin of the term #BOSSUP.

Listen to the full podcast at

Contact if you like to be a guest or sponsorship information.

Posted in Uncategorized | Leave a comment

Tweet your way to Fifth Harmony!

Posted in Uncategorized | Leave a comment

Podcast: Maurice Martin (WinslowSoul): Music Licensing, YouTube & SXSW (

On episode #14 of the Digital Life, Kevin Lockett talk to Maurice Martin, lead singer of the rock/soul band Winslow.

With a hearty assist from Little Fish Records & Tinder Box Music, the Akron/Cleveland based band is part of growing number of artists who are using music licensing to find audiences (MTV, NASCAR, Bad Girls Club).

During the conversation, Maurice talks about the band’s experiences at South by Southwest, their love of food, the love they have performing and his thoughts on what special each band member brings to Winslow.

The band also has a popular YoutTube series called “The WInslow Chronicles” and recently scored the music for the Cleveland Browns documentary “Red Right 88”

Click on the link on the top to hear the podcast. 

You can find out more about Wislow at or on Twitter &  Instagram @WinslowSoul.


Link | Posted on by | Tagged , , , , , , , | 1 Comment

Geek Beat Live’s Cali Lewis on Building a Local Tech Community

On this bonus track from the Digital Life with Kevin Lockett podcast, tech queen Cali Lewis discusses how social networking tools like MeetUp and Eventbrite can help build a local tech community.

You can hear the full podcast at You can follow Cali Lewis on orwww.GeekBeat.TV. You can reach Kevin Lockett at

Posted in Uncategorized | Leave a comment

Podcast: Ben Greenman on Print Journalism vs. Digital Media

On this Digital Life bonus track on Soundcloud, New Yorker editor and co-author of Questlove’s “Mo Meta Blues” discusses the future of newspapers and magazines vs. digital media platforms.

You can hear the full podcast here on iTunes ( or

Follow Ben Greenman at

You can reach at, or

Posted in Uncategorized | Leave a comment