One of the things that has bugged me lately is watching business say, “Follow us on Twitter” then proceed to see press releases masqueraded as tweets.
The purpose of Twitter is not simply put up the same announcement you have on your website, but its meant to engage your followers with conversations. Find out what they like or don’t like about your product, brand or business as well ass haring information that could be beneficial with them.
The goal is to make your followers feel like they are part of company, thus blurring the lines between seller and customer.
Tell us about the some businesses that either really get Twitter or ones who are so bad that they should be banned from Tweeting.
Read related article
Advertising Age’s “Study: Most Brands Still Irrelevant on Twitter” http://adage.com/digital/article?article_id=145107