But over the past year, I’ve been hearing from people that a lot of the tiny URL reducers are not that tiny at all. So I decided to run a test to see which URL reduction site is the best and the results might shock you.
For the first experiment, I tried something simple.
I used the URL to my blog http://kevinlockett.com, which are only 23 characters long.I tested this URL on 10 websites: Bit.ly, Tinyurl.com, Tiny.cc, J.mp Ow.ly, Is.gd, Kxk.me, Trii.us , Snurl.com and shrvl.com/, which promises to reduce your URL to 22 characters.
Here are the results with the reduced number in parenthesis:
Ow.ly (18) http://ow.ly/2AJYG
Is.gd (18) http://is.gd/eZCVE
J.mp (18) http://j.mp/9yDvxB
Kxk.me (19) http://kxk.me/hB2wD
Tiny.cc (20) http://tiny.cc/zxbs2
Bit.ly (20) http://bit.ly/9WliWX,
Trii.us (21) http://trii.us/ilbWK6
Shrvl.com (22) http://shrvl.com/2j2P8
Snurl.com (23) http://snurl.com/11us0d
Tinyurl.com (26) http://tinyurl.com/249uu7s
As you see there was very little reduction, but Ow.ly, Is.gd and J.mp (which is part of bit.ly) led the way by shrinking my URL length from 23 to 18 characters, while Shrvl stayed true to their word and shrunk my link to 22 charaacters.
Oddly enough my characters on Tinyurl.com actually went up to 26 characters, which is interesting since its name dictates that it should be the shortest.
But let’s kick it up a notch.
For the next the experiment, I used the URL for this post, https://lockettmedia.wordpress.com/2010/09/07/most-url-shorteners-not-so-tiny/ which is 77 characters.
Like before, the reduction numbers are in parenthesis:
Ow.ly (18) http://ow.ly/2ALev
Is.gd (18) http://is.gd/eZEhB
Jm.p (18) http://j.mp/c7Qlqf,
Kxk.me (19) http://kxk.me/7QWug
Bit.ly (20) http://bit.ly/c7Qlqf,
Tiny cc (20) http://tiny.cc/fplqb
Trii.us (21) http://trii.us/aURhB8
Shrvl.com (22) http://shrvl.com/IuT04
Snurl.com (23) http://snurl.com/11urg2
Tiny URL (26) http://tinyurl.com/26tnhs5
The reduction numbers were a lot greater this time, but amazingly all of the URL character numbers are the same, including Tinyurl’s which still had the highest characters at 26.
The moral of the story, if you have a long web address, most URL shorteners are pretty good in reducing your characters.
However if you have a short URL, you might as well keep it as is, especially if you are trying to promote a site or your brand.