Most URL Shorteners Not So Tiny

If you avid user of social networks you know that using URL shorteners is a need, especially on Twitter which has a 140 character limit.

But over the past year, I’ve been hearing from people that a lot of the tiny URL reducers are not that tiny at all.  So I decided to run a test to see which URL reduction site is the best and the results might shock you.

For the first experiment, I tried something simple.

I used the URL to my blog http://kevinlockett.com, which are only 23 characters long.I tested this URL on 10 websites:  Bit.ly, Tinyurl.com, Tiny.cc, J.mp Ow.ly, Is.gd, Kxk.me,  Trii.us   , Snurl.com and shrvl.com/, which promises to reduce your URL to 22 characters.

 Here are the results with the reduced number in parenthesis:

Ow.ly (18)  http://ow.ly/2AJYG

Is.gd (18)    http://is.gd/eZCVE

J.mp (18)    http://j.mp/9yDvxB

Kxk.me (19) http://kxk.me/hB2wD

Tiny.cc (20) http://tiny.cc/zxbs2

Bit.ly (20)    http://bit.ly/9WliWX,

Trii.us (21)   http://trii.us/ilbWK6

Shrvl.com (22)  http://shrvl.com/2j2P8

Snurl.com (23) http://snurl.com/11us0d

Tinyurl.com (26) http://tinyurl.com/249uu7s

As you see there was very little reduction, but Ow.ly, Is.gd and J.mp (which is part of bit.ly) led the way by shrinking my URL length from 23 to 18 characters, while Shrvl stayed true to their word and shrunk my  link to 22 charaacters.

Oddly enough my characters on Tinyurl.com actually went up to 26 characters, which is interesting since its name dictates that it should be the shortest.

But let’s kick it up a notch.

For the next the experiment, I used the URL for this post, https://lockettmedia.wordpress.com/2010/09/07/most-url-shorteners-not-so-tiny/ which is 77 characters. 

Like before, the reduction numbers are in parenthesis:

Ow.ly (18)  http://ow.ly/2ALev

Is.gd (18)    http://is.gd/eZEhB 

Jm.p (18)    http://j.mp/c7Qlqf,

Kxk.me (19) http://kxk.me/7QWug

Bit.ly (20)     http://bit.ly/c7Qlqf,

Tiny cc (20) http://tiny.cc/fplqb

Trii.us (21) http://trii.us/aURhB8

Shrvl.com (22) http://shrvl.com/IuT04

Snurl.com (23http://snurl.com/11urg2

Tiny URL (26) http://tinyurl.com/26tnhs5

 The reduction numbers were a lot greater this time, but amazingly all of the URL character numbers are the same, including Tinyurl’s which still had the highest characters at 26.

The moral of the story, if you have a long web address, most URL shorteners are pretty good in reducing your characters.

However if you have a short URL, you might as well keep it as is, especially if you are trying to promote a site or your brand.

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About Kevin Lockett

Pop Culture loving, Digital Media championing, content creating dude from Akron. Reach me at Lockettmedia@gmail.com or Twitter.com/kevinlockett
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