Being the social media researcher that I am, I sent a tweet to Playboy with my month and year of birth. A few minutes later Playboy responded:
The tweet included the link to my birthday playmate Nancy McNeil (sorry folks, this is a PG-13 blog, but click here to see the pictorial).
To my amazement, other people who had the same birthdate retweeted the same message and I actually picked up followers from the Playboy tweet.
This is a lesson to brands, you don’t have to create a major social media campaign to engage your audience.
Playboy was not only able to connect to their current and gain new followers on Twitter, but they exposed all of them to their vast catalog.
In some ways this is like a mini version of the Old Spice Guy’s campaign where he made personal messages for the general audience.
Although Playboy’s birthdate tweets were not as personal Old Spice’s, their quick response along with the playmate photograph showed that they value their niche audience and its brand.
So remember, when it comes to social media, don’t overthink.
Sometimes the simplest ideas are the most effective.