Superbowl 2011: Social Media or Bust!

The Superbowl will kick off next Sunday night, but Mashable has  a great article  “How Social Media is Changing The  Superbowl” which shows how  advertisers are now embracing social media more than  ever, (which includes the Cincinat’s Bengal’s Chad Ochocinco ‘s  (or is it Johnson these days) Motorola-sponsored OCNN to “cover all angles“).

The boldest social media  move is made by  Pepsi who decided to early on not to buy any commercials during the sports extravaganza and ” opted instead to spend $20 million on a social media campaign dubbed the Pepsi Refresh Project.”

Do you think more companies will follow Pepsi’s lead and advertise solely online for future Superbowl’s or do you think it is dangerous of the soft drink compnay not to focus on those consumers who does not tweet?

About Kevin Lockett

Pop Culture loving, Digital Media championing, content creating dude from Akron. Reach me at or
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