If you are looking for ways to create buzz for yourself or your company, try writing online articles.
I once asked a good friend of mine, Sage Lewis how did he put himself in a position to speak at Search engine optimization (SEO) conferences across the country, especially since Sage’s business SageRock is located in Akron, Ohio, (which not exactly the Silicon Alley).
Sage told me when he and wife his wife Rocky started their business SageRock, they used multiple ways to promote their business, but they learned quickly that having Sage show off his SEO knowledge by writing online articles would be the quickest and arguably the cheapest way to promote their company.
After awhile his articles were referred to other marketing types and eventually Sage was asked to appear at conferences.
This is where Sage sealed the deal for SageRock and himself.
When you meet Sage is like a whirl wind of energy, enthusiasm with an infectious laugh.
Combine that with his acute knowledge of SEO and you have person who is demand speaking,which in turn led to consulting work for SageRock.
Writing a blog or uploading your articles online is a great way to show off your expertise, just remember to search for online article sites that suits your niche.
If you’re not a writer, video might be better option.
While having a high-powered camcorder would be great, a Flip Cam or web cam is just as effective; The key is show off your expertise in 3 minutes or less
Another way to show off your knowledge is sign up for HARO (Help A Reporter Out), which is a free service that looks for experts for on-air interviews, article quotes, etc.
HARO allows you to be an expect without the worry of coming up with topics.
No matter what you choose, there in today’ digital era, there are many ways to show to show your knowledge and to promote your company.