This move is spearheaded byYouTube CEO Salar Kamangar and according to Vulture, “In exchange for creating a genre-specific, celebrity-branded YouTube channel and packing it full of original, three-minute-long shows, the celeb would get to retain ownership of the channel’s content. YouTube, in turn, would get its production investment back via ad revenue”.
Hollywood types such as Will Ferrell’s Funny or Die has already embraced the concept of creating online content, but this move will allow the entertainers to avoid the hassle of creating a websites from scratch and looking for funding and in turn focus on creating content.
Word is YouTube is offering as much as “$5 million per celeb-branded channel”, which puts all the risk on YouTube financially.
Do you think this is a good move by YouTube? Who(m) do you think should partner with YouTube to create celebrity channel of content?