From time to time, I’m going to drop some social media ideas if I was designing a campaign for a business, (if anybody use my idea, I want my cut and a parking space near the front of your agency or business LOL).
Today I am staying close to home and focus on the Akron Art Museum.
Now the museum itself is one of the most prestigious art galleries in the United States and the short time ago, they created a great new facility.
Although I am an art fan, getting non-art patrons to visit any museum can be problematic.
One of the things I always admired about the Rock and Roll Hall of Fame when it opened in Cleveland during the 90’s was that it was interactive.
More than just looking at Michael Jackson’s studded glove or the Beatles Sgt. Pepper outfits, you could press a button and not only hear music, but you could see videos telling stories about the exhibit.
In this new digital age, where people are looking to be entertained 24/7, interactive is the only way to go for museums.
Due to the economy, people are bit more discriminating when it comes to spending dollars and art museums need to have more than just stationary pieces to encourage foot traffic.
One way that this can be done is to use QR Codes.
QR Codes are basically fancy looking bar codes that holds a lot of information, (I’ll have more about QR Codes in an upcoming post)
If I could create one campaign for the Akron Art Museum, I would tell them to choose an exhibit, interview the artist (if its possible) and ask him or her what inspired each painting, sculpture, etc.
Afterwards, the interviews would be edited into 1-3 minute bites and upload separately on both the art museum and the artist’s website as well as a designated YouTube channel.
I would then create separate QR codes for each of the videos and place a sticker of those codes right next to the piece of art.
The Akron Art Museum can then inform incoming patrons that if they have a smartphone or Android with a QR reader app, they can scan the QR code and hear what inspired the artist to create their artwork.
(If the budget allows, maybe the museum could buy gadgets with headphones that will allow museum patrons to scan the QR Code and hear the interviews).
With over 9000 people following them on Twitter, the Akron Art Museum could easily promote this as a special social media exhibit or place the video links of several of the interviews on Twitter to encourage people to see the full exhibit.
When that exhibit is done, they can create another social media exhibit.
Not only will this create a social media buzz for the exhibit, but hopefully will create more traffic for the museum.
I could say more, but I’m still waiting for my parking space near the front 🙂