This week Jay-Z launched a website called Life + Times, which Rolling Stone described as showcasing “the rapper’s taste in high-end cars, clothes and gadgets“.
Venturing into the digital media world is a great move by Mr. Shawn Carter.
However, where someone like Sean “Puffy” Combs who has cultivated a jet setting image can easily can push high-end things like Ciroc Vodka, Jay-Z always kept his street appeal in tact, even though he makes as much money annually as Combs.
Will Life + Times appeal to his fans who might like th site, but can’t afford ther products or like many of his other ventures, is Jay-Z ahead of the curve and has staked out new real estate in the digital universe?
Take a minute to look over Life + Times.
What do you think about the layout and the stories on the site?
Do you think his high-end tastes will hurt his relationship with his demographic or push them aspire to buy products like Jay-Z ?
Do you think people with high-end tastes will check out a website from a rapper even if he is constantly on the Forbes list?
Can it compete with lifestyle websites like Global Grind or does this website have its own unique niche?
Which lifestyle websites do you visit?