I was bopping around in my rusty, but dependable white chariot ( better known as the Geo Prism), when I heard rapper/actor Ludacis announcing a contest that I would never hear or see during Dancing With The Stars.
Luda announced that for the second year in a row he and Trojan condoms were was looking for five emcees for the Magnum Live Large Project 2 ((Magnums are a brand of condoms made by Trojan). There will be four regional winners off line, but one will be chosen from the YouTube portion of the contest.
While contests like this one are usually promoted only online, MLLP2 is unique because Ludacris also connected with his fans on the radio. While radio isn’t as big as it was, there has been reports that radio listenership has increased.
While advertising online is still a cheaper way to go, if you have the funds and you know that your target market, radio is still a viable option. Also, given that this the second annual contest, this can only mean that the first Magnum Live Large Project had plenty of submissions.
Niche oriented contests like MLLP2 , reminds me of my mom.
When I was growing up, my mom consistently entered contests using postcards.
She didn’t win all the time, but she won more than most because she took the time to send in a postcard, (she won things like a trip Houston Oliers in Houston, a stereo system and a pair of L.A. Gears’ sneakers that I think I’m still wearing today).
My mom used little tricks like putting stickers are her postcards, so she had a better chance of having her postcard chosen; But even if she didn’t do that, she at least took the chance to win where many others didn’t think they had a shot at all.
The same can be said about video contests.
On a daily basis, websites like Online Video Contests and vidopp, routinely lists online contests for amateurs and professionals. The cash payouts are usually pretty good and most contests gives you a plenty of time to enter, (quite honestly I’ve seen some of the cheapest videos win big prizes over really great looking videos).
Although I wasn’t selected, I noticed that there were little over three hundred who entered the contest. This low number of entrants gave me a better chance of becoming Ashton’s veep than the millions standing in to become the next American Idol.
Some of the downsides of online contests is that if it’s up to the people to vote, sometimes the person with the marketing campaign ends up getting the most votes than the ones who might be better, but does not have the votes to win.
Also, if your video is being judged by panel, you might lose because of person’s specific taste. It doesn’t mean your video was bad, it just didn’t appeal that specific panel of judges.
However, just like my mom with her postcards, even if you lose once contest, the opportunity to win is so much greater because very few people will take the time to upload a video.
I guess for the Luda and Magnum condoms contest, I need to dust off my rap skills huh?
(Have you ever entered and won an online contest? What was your experience like? What are other video contest do you use? )