According to Miranda Miller of the marketing blog Search Engine Watch, “interim CEO Tim Morse replied, “@SnoopDogg Haha Snoop Dog, sorry that position is already filled I enjoy listening to your music.”
Although Mr. Morse laughed off Snoop’s overtures to lead Yahoo, you can’t say he’s not qualified.
True he doesn’t have the finance background like Morese, but Snoop has been in the rap game since the early 90’s and to survive the music industry for 20 years, one would have to be very business-like and strategic to survive.
Although Will Smith, Jay-Z and Puff Daddy has received more praise for their business acumen, Snoop Dogg could very well be in that same discussion.
When you are a Hip Hop artist, you are not only the CEO, but the company:
If your album sells a lot or flops, it is on you.
If your business ventures makes millions or goes into bankruptcy, it is on you.
You are the product. You are the brand. You are the IPO.
You are the person/company that people point-to during the highest of highs and the lowest of lows.
This is not to say Snoop Dogg would have been Yahoo’s version of Steve Jobs, because Yahoo needs an innovative leader who can make the company as relevant as Google again; but one would think that Snoop Good would have been smart enough to put Steve Jobs-like people around him to be successful.
One of the keys of being a great leader is that you put great minds around you to strengthen your weakness, which would leave more time focus on your core strengths, which in Snoop Dogg’s case is marketing and diversification of products (Hello Chrysler 300 and Addidas) as well as key component of staying connected to the public.
In today’s social media world , CEO’s and execs who are more connected to the public will probably have more brand loyalty than ones who are
So maybe Snoop Dogg might not be Yahoo’s next CEO, but he definitely could have been their best CDO (Chief Dogg Executive).
(*Have you ever used Twitter to find a job? Did you get rebuffed like Snoop or did it
lead to a job?)