I’m a big fan of wine expert Gary Vaynerchuk’s book on social media”Crush it“, I bought it last year and even though I still can’t tell the difference between a red and white wine, the book was easy to read book was and for me it still is essential reading for social media enthusiasts.
However, one of the things I didn’t embrace was Vaynerchuk’s use of Tumblr.
I had nothing against Tumblr, but in 2010 I was just beginning to use the WordPress as blogging platform for KevinLockett.com , this is years after being a proud Bloggger user,where I still host my long running entertainment blog Music is My Soul.
I didn’t see the use of Tumblr at the time.
Recently, while I was re-organizing, I came across “Crush it” under a pile of books.
When I started re-reading it, not only did I find “Crush it” just as fresh as it was last year, but I found myself being even more intrigued by Vaynerchuk’s success with Tumblr blog Wine Library TV.
I decided right then that the next blog I was going to launch, Tumblr would be its destination; thus BFGuys.com or Black Friday 4 Guys was born.
I knew I wanted to showcase all of the shopping knowledge I gained from my parents over the year and since Tumblr users tend to gravitate more towards videos and photos than text, I decided to roll the dice.
The set up was quite simple and the great thing is that I don’t have to worry about hosting. Tumblr also made it easy for to make my domain name BFGuys.com than the main URL for my site, ( I also place some of the same content on BlackFriday4guys.com on Blogger)
I then followed Vaynerchuk’s model of video blogging model from Winelibrary TV. But instead of wine, I was dispensing advice to men on how shop during the holidays, where I upload the videos using YouTube and Blip.TV (Ex: “Buying the Right Size for your Lady“)
One of the things I missed completely the first time I read “Crush it” was Tumblr’s re-blogging tool, which is basically re-tweeting for a blog.
For a new blog, this is a great tool to build traffic at a faster rate, (I’ll let all of you know the status of BFGuys.com when the holiday season is over).
Re-finding “Crush it” under a stack of books is why I still love books over tablets.
No offense to tablets, but if I simply downloaded the “Crush it” book as an app, it would have been lost in a sea of other apps on my tablet and I probably wouldn’t have made this step towards Tumblr.
Do I think the iPad is a wonderful piece of technology? Of course.
Will I buy one in the future? You betcha.
But there is nothing like coming across a book you haven’t read awhile and finding new information that you either missed or didn’t embrace the first time around.
I guess the goal for 20101 is figuring out how to move KevinLockett.com from WordPress.com to WordPress.org.
Question: Which blogging platform do you use? Blogger, Tumblr, WordPress.com,Wordpress.org or other?