AKRON, Sept. 15, 2015— “Give them [the audience] what they want…when they want it…in the form they want it in!”
Kevin Spacey’s quote kicks off “So You Think You Know Content Marketing” (Lockett Media), a down-to-earth guide that focuses on helping anyone Find, Create and Engage audiences through content marketing.
“I was interviewing Joe Pulizzi from Content Marketing Institute for my “Digital Life with Kevin Lockett” podcast a few years ago and towards the end of the interview, I asked him how could I brand myself better and he told me to write a book! Kevin Lockett says. “So a few years later, I wrote a (e) book!”
The beginning of each chapter features a quote and a link, from a digital influencer like Pam Didner, Gini Dietrich, Andy Crestodina, and GE’s Katrina Craigwell, different aspects of content marketing including online conversation marketing, digital platforms, mobile strategy, content distribution, social media policy, leadership and more. Kevin then offers his take on the quotes with his own social media advice or case studies, which also include links to articles, videos and podcasts to add even more insight.
The idea of the interactive nature of “So You Think You Know Content Marketing” came from another former podcast guest, Damon Brown. “Damon’s eBook, “Our Virtual Shadows,” was the best eBook I have ever read, because he was engaging his audience with links within his content. I have never seen anything like that before, “Lockett says enthusiastically. “I was so impacted by his eBook that I knew that if I ever wrote my own, I wanted my readers to have the same experience I had, the first time I read his eBook”.
Interactive as well as diverse, “So You Think You Know Content Marketing” also offers features urban professionals, who are also finding success in the digital arena, but whom are rarely covered in business books.
“If you look at most books about digital marketing or social media, very few, if any, offers case studies or insight from minorities in the digital landscape, so I wanted my eBook to include everybody,” Lockett says.
“So in one chapter, you might read a thought provoking quote from Moz’s Rand Fishkin, but in another chapter, you will experience a powerful quote from Anthony Frasier from The Phat Startup or read a case study about Black and Sexy TV, on building a video brand online,” Lockett continues. “There are so many great stories of people of color in the digital space, I felt that more people should be exposed to their stories and learn from them.”
Whether you’re a CEO of a startup, a social media professional, or a person just trying to figure this thing called digital marketing “So You Think You Know Content Marketing” is a fun, engaging read that will help develop your content and engage your audience, which will lead towards greater profits, growth and a better understanding of content marketing.
So what are you waiting for? Start your interactive journey with “So You Think You Know Content Marketing” now!
So You Think You Know Content Marketing by Kevin Lockett is NOW available on Amazon
For interview requests, please email Lockettmedia@gmail.com
About: Kevin Lockett: Kevin Lockett is a social media strategist, podcaster, pop culture critic and host. He’s founder of Lockett Media, which helps nonprofits with social media strategy and content and is the host and producer of “The Digital Life with Kevin Lockett”, where he’s interviewers authors, tech leaders and pop culture influencers including ABT ballerina Misty Copland, Time Magazine’s Joel Stein and Forbes’ Zack O’Malley Greenburg. In 2015 he launched Code Akron to introduce urban youth in Northeast Ohio to coding and business of technology. Find him on Twitter @KevinLockett or visit KevinLockett.com, CodeAkron.com and his podcast at DigitaKev.com.